"Italian Fashion Days" is the second event in a wider project, launched in Berlin in September 2011 with the "Short Trip through Italian Fashion" initiative to promote Italian Fashion in Germany. The whole Moda Made in Italy project is being promoted by the Italian Ministry of Economic Development and the ICE (Italian Institute for Foreign Trade) with the support of the main Italian associations in the industry.

"Italian Fashion Days" is a unique and one-off event which will be held from 28 June to 7 July in Germany through a "guided tour" around the fashion streets of Berlin, Düsseldorf and Munich. Timed to coincide with the industry's most important Berlin shows, such as Bread&Butter, Mercedes-Benz Fashion Week and Premium, the event will support and promote in Germany the excellence of "Made in Italy" fashion, with particular reference to the clothing, leatherwear, fur, footwear, jewellery and eyewear sector.

Italian fashion's leading brands, such as Armani, Moschino, Cavalli, Valentino, Max Mara, Patrizia Pepe, Furla and many others, worldwide icons of style, class and fashion, will for 10 days be the leading stars in Germany of unique glamour-filled events.

"Italian Fashion Days" will offer fashion lovers the opportunity to "go shopping Italian-style", roaming the streets of Berlin, Düsseldorf and Munich and receiving inspiration from Italian fashion products, the attention to detail and impeccable wearability of which they will be able to inspect close up.

Throughout the entire event customers and enthusiastic followers of Italian fashion will have the opportunity to benefit from special discounts applied specifically by retailers to Italian products, as proof of the interest and connection with Italian fashion.

The events scheduled in the Italian Fashion Days programme include, amongst other things, cocktail evenings, during which sophisticated Italian aperitifs can be savoured at the sales outlets of the retailers involved.

In short, "Italian Fashion Days" is a not-to-miss experience for anyone who wants to experience and be inspired by Italian fashion.